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October 11, 2006
Pay-Per-Click Fraud Exposed
Has anyone else noticed a disturbing pattern in your pay-per- click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?
That's called click fraud and it's a major problem among all of the pay-per-click search engines.
Click fraud is a scheme that takes advantage of online advertising programs like those offered by Google, Yahoo/Overture, Findwhat and others. A fraudulent website is set up and participates in programs like Google's AdSense program. Unlike legitimate websites that attract human visitors to the site, fraudsters use software "hitbots" or employ boiler-rooms of low-wage employees from other countries to generate clicks on ads, and then collect commission from pay-per-click programs
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Posted by dj at October 11, 2006 08:20 PM