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March 20, 2006
The Real Problem With Click Fraud
Reader "Anon" posted a link to today's Washington Post story on click fraud. The story tells a familiar tale--a company hired a fraud-detection firm to audit its clickstreams and found that an estimated one-third of the clicks were bogus. The story also describes the latest bot-clicking technology ("You, too, can deplete your competition's keyword budget in ten minutes!!!"). As usual, no hard numbers, just estimates from various fraud-detection firms that 20%-40% of clicks are fake.
Posted by dj at March 20, 2006 07:36 AM