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March 01, 2006
Google Sues AdSense Affiliate for Click Fraud
Google has launched a lawsuit against Auctions Experts International, an online business which allegedly set up am AdSense-supported Website for the sole purpose of perpetrating fraudulent clicks. This high-profile lawsuit is a warning shot by Google to all fraudulent clickers, large and small, but the real question is how effective Google's anti-fraud technology really is. One lawsuit in what most people regard as a sea of click fraud does not speak well for a system that flawlessly detects artificial clicks. This situation might develop into something similar to the music industry's ongoing lawsuits against individual file-sharers: Lots of publicity, but not much fear among actual users, and certainly not much effectiveness in changing user behavior.
Posted by dj at March 1, 2006 08:08 AM