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March 29, 2006
Clicking To Steal
To Texas-based Auctions Expert International LLC, it was an easy way to make money on the Internet. Sign up with Google, which functions as a kind of online ad agency, and agree to let the online giant place ads on your Web site. Then, every time someone clicks on one of the ads, the advertiser pays a fee, and Google shares that fee with Auctions Expert.
The problem, according to a lawsuit filed last year by Google, is that Auctions Expert began clicking on the ads itself, artificially inflating the number of clicks and driving up the bills sent to advertisers.
Posted by dj at March 29, 2006 07:48 AM