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December 10, 2005
Look for click fraud to rise
iMedia Connection: The State of Search Today and Tomorrow
PPC continues to outpace traditional SEO. Look for click fraud to rise, as well as the proliferation of click fraud reconnaissance efforts. As long as the search engines aren't looking too closely at potential click fraud, companies are going to have to find it themselves. And why would the search engines look? Unless there's an obvious case, like maybe a couple thousand clicks coming from the same IP in India in one day, they don't mind taking your money. It wasn't very long ago that click fraud detection was a pretty obscure trend in search, but now a search of that phrase, in quotes, will yield nearly 40,000 results.
It's only going to get worse before it get's better....
Posted by dj at December 10, 2005 11:40 PM