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November 16, 2005
Search Engine Guide mentions WhosClickingWho for Click Fraud Protection
Pay Per Click (PPC) Advertising Management
Click Fraud
Click fraud exists at every search engine. What is click fraud? According to a recent article by Duncan Parry about click fraud at Pay Per Click Analyst,
"Click fraud occurs when a pay per click advertising link is clicked on for a malicious reason – in other words, by somebody (or a piece of software) that isn’t interested in the products, services on content the advertiser’s website." There are several types of click fraud, including affiliate fraud, competitor fraud, and unintentional "fraud".
Each PPC search engine generally has a dedicated team of employees that are constantly watching for fraud in their system. However, that doesn't mean that every PPC search engine will catch every instance of click fraud. But watching the traffic to your website on a regular basis by reviewing your website statistics, you should be able to identify inconsistencies when they arise. There are several companies that deal directly with click fraud issues—they work with you to recover money from the PPC search engines if and when fraudulent clicks exist. Some of these pay per click audit firms include:
Posted by dj at November 16, 2005 06:16 PM