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November 30, 2005
Incidence of fraud is not as low as Google contends
A interesting story about Google.
The search engine powered by money - Technology - smh.com.au
Many advertisers and their agencies have a powerful love-hate relationship with Google. They find it a meaningful source of leads and sales, but Google has sometimes been hard to deal with. There is a growing sense that a significant number of clicks that advertisers pay for are fraudulent - made by competitors trying to deplete advertising budgets or by websites trying to bolster the revenue they get for displaying the ads. Google says it has technology to minimise "click fraud", but many think the incidence of fraud is not as low as Google contends.
Posted by dj at November 30, 2005 06:48 PM