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September 23, 2005
"click fraud is THE issue" states GOOGLE
Jeff Martin comments in both of his blogs about what Brian Devill from Google said at the Dallas/Fort Worth Search Engine Marketing Association monthly meeting.
...Google will openly work with and accept data from 3rd party providers and that they want to know anytime suspicious activity occurs in advertising campaigns.
... "click fraud is THE issue". The fact is that even advertisers that let Google directly manager their PPC campaigns (i.e. : Fortune 1000 companies) are very concerned that Google themselves is having difficulty in monitoring and detecting click fraud.
Posted by dj at September 23, 2005 11:40 PM