« Google AdSense Fraud - How To Protect Your PPC Account | Main | Click fraud is Internet advertising's new plague »
August 11, 2005
Hacker Teaches Click Fraud At Conference!
I received a frightening email from one of my readers today following my newsletter titled:
The Great Google Meltdown.
Phil writes...
I expected to see this story break soon.
Two weeks ago, I attended Defcon 13 in Las Vegas. If you dont know Defcon is a annual hacker conference that is held the weekend after the Blackhat Briefings. A well known “hacker” (I use the term loosely, I think the guy is LAME) who has a following thanks to podcasting and blogging did a presentation called Hacking Google Adwords
.
During this presentation he covered much of what the marketing community has known for a few years already. He also went on to talk about the week security in Adwords and the fact that you can bump off the competition or companies that you have something against.
Long story short. He didnt mention CaCa but he did tell people it would be easy to script something that would simulate clicks and rotate proxy lists.
The problem with this is he introduced this to a room full of hackers and wannabes who never heard of this before. The information was not ground breaking, however, this kid managed to get a standing ovation.
My point in all of this?
The problem was just made worse and
I would expect to see new tools coming out over the next few months that make this easy for everyone to exploit
.
The word is out!
Yep. And click fraud will explode even more as hackers see the $$$ involved.
The speaker at the hacker conference has posted his Powerpoint presentation [Note: the presentation is from a hacker SCAN the thing for viruses!] and an article for you. The article was published in 2600 magazine which is THE magazine for hackers.
There are a shitload of podcasts out there that TEACH hackers how to screw you out of your ad dollars. And that should scare the piss out of you. Because it is only going to spread the word on how to do it…
Posted by Jason at 06:59 am
August 11th, 2005
http://goldblogger.com/wordpress/archives/hacker-teaches-click-fraud-at-conference
Posted by Hans A. Koch at August 11, 2005 06:59 AM

