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July 07, 2005
Making up Click Fraud stats
Looking at both sides of the Click Fraud Argument SEO Chat Is Google admitting the extent of Click Fraud? And are the Click Fraud companies inflating their numbers to get more customers and attention?
Certainly there are a lot of "whisper numbers" from the click fraud detection outfits. Generally these estimates seem inflated and embellished, without any hard proof. The commenter at seochat who quipped "95% of statistics are made up" is probably on to something. Also, launching lawsuits to garner attention isn't proof of accuracy.
7/7/2005
Posted by Hans A. Koch at July 7, 2005 06:23 PM