« VBW Targeted! - Banned from Ad Sense | Main | Click fraud lawsuit targets Google »
June 24, 2005
Paid Search Engine is Flawed
Consider this:
5-20% of clicks are believed to be fraudulent
I read this recently in an article about paid search engine listing - you know the ones, the “Google Ads” that every other site (mine included ...hey, I’ve earned $41.26 this year so far!) now has plastered on their pages...
If you are prepared to accept that possibly one-in-five clicks (remember, you pay for each click) are fake then go for it.
But if you’re like me, you might just realise that what was once a good marketing avenue is slowly degrading away to ruin. Unless, of course, Google can prove to us all that they have the “click fraud” problem under control.
June 24th, 2005
http://www.homeofficevoice.com/2005/06/24/paid-search-engine-is-flawed/
Posted by Hans A. Koch at June 24, 2005 09:08 AM