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June 30, 2005
Google sued by 'click-fraud' opportunist
'Fails to protect its customers'
GOOGLE COULD soon find itself in the dock, after a company that makes online marketing tools filed a lawsuit against the darlings of Wall Street this week.
Click Defense Inc says Google fails to protect its advertisers - of which Click Defense is one- from what it calls 'click fraud'.
It says competitors engage in the practice of clicking on Google ads knowing full well that the advertiser has to cough up real wonga to the searching and advertisng company for every click it generates.
Click Defense chief, Scott Boyenger, says his company has logged click fraud rates of as high as 38 percent.
The company also happens to make software that guards against this sort of thing.
A Google spokesman told Reuters the company believes the suit to be "without merit" and will contest it vigourously.
Click Defense hasn't yet repsonded to our request for a comment.
By INQUIRER staff: Thursday 30 June 2005, 15:18
http://www.theinquirer.net/?article=24308
Posted by Hans A. Koch at June 30, 2005 03:18 PM