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October 22, 2004
Google Sues Alleged Click Fraudsters
SearchEngineLowdown: Google Sues AdSense Fraudsters
Google cracked down on alleged click fraudsters today, suing Texas-based Auction Experts for allegedly clicking on their own AdSense links in order to generate more per-click income. Google's complaint said that the firm "flagrantly abused the AdSense Online service by artificially and/or fraudulently generating ad clicks." Click fraud has become an increasing problem for pay-per-click advertisers, especially among categories that command very high click prices.
Posted by Hans A. Koch at October 22, 2004 08:31 AM