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July 28, 2004
How to Stop Click Fraud (Or at Least Get a Refund)
SUMMARY: Are your competitors clicking on your paid search links? We just met a marketer who was losing thousands of dollars to click fraud... until he brainstormed up a clever way to track and stop it.
Find out how, plus see a sample of his fraud log.
CHALLENGE
John Carreras, President Impact Displays, Inc., is a self-admitted paid search advertising junky. "I'm kind of a freak. I spend way too much time on it - sometimes I stay up all night."
"I was one of the first people on Overture," he adds. "I used to pay just pennies for a top key word. They're going for $25-$50 now."
At prices like that, you need to make every click count. But, while carefully monitoring results last fall, Carreras noticed clear evidence of click fraud.
"I went to the trade show for my business in Las Vegas. All my competitors were there. ...
07/28/2004
Posted by Hans A. Koch at July 28, 2004 10:20 AM